Lane Consultancy
Websites for Solar Installers

Custom websites for solar installers from $49/month

Custom websites for solar installers that help you show up in the right searches, build trust quickly, and turn more high-intent visitors into enquiries. Free prototype first, then plans from $49/month with no setup fee or contract.

No setup fee. No contract. See your prototype before you commit.

George Lane

George Lane

Building websites since 2007

Professional solar installer at work
Custom-built — not a template
Building websites since 2007
SEO built in from day one
No setup fee. No minimum term.
The Real Problem

Why most solar installers miss the calls they should be getting

National solar companies dominate the search results

EDF, Octopus Energy, and national installers spend heavily on digital marketing. But local solar installers often offer better service, faster installation, and more personalised advice. Local SEO is where local installers can genuinely compete — if it's done properly.

Battery storage searches are going to competitors

Battery storage is now as searched as solar panels themselves. If you install batteries but don't have a dedicated page optimized for 'battery storage [area]' and 'home battery backup near me', you're missing a significant and growing market.

The research phase is lost to information sites

Homeowners research solar for months before getting quotes. If your website doesn't have content that helps during that research — explaining payback periods, system sizing, incentives — you're invisible when the decision-making happens.

What Changes

A website that converts when it matters most

Rank for solar searches in your local area

Solar panel installation, battery storage, EV charging integration, commercial solar — dedicated local pages that put you ahead of national installers for local searches.

Battery storage as a separate service page

Home battery backup, Tesla Powerwall, SolarEdge systems — dedicated pages for battery storage targeting the fast-growing search volume for home energy storage.

MCS certification and incentive eligibility explained

MCS certification, SEG eligibility, government grants — your credentials and the financial incentives explained clearly for customers navigating the solar purchase decision.

Completed installations with performance data

Reviews and case studies that include system size, annual generation, and energy savings are your most persuasive content for homeowners doing financial calculations.

Pricing

One flat fee. Everything included.

No setup fees, no hidden charges, no confusing add-ons. A website designed around your business that starts generating inquiries from day one.

Starter

$49/month

A proper website that works — without the big agency price tag.

  • Custom-built website (not a template)
  • Mobile-first design
  • 5 service pages
  • 5 local area pages
  • On-page SEO on every page
  • Google Business Profile setup
  • Live Google reviews on your site
  • Analytics dashboard
  • Email support

Growth

$199/month

For tradespeople who want to own their local market.

  • Everything in Starter
  • 150 local SEO pages (service + area matrix)
  • Instant lead alert notifications
  • 2 blog posts per month
  • 4 Google Business Profile posts per month
  • Review automation — collect reviews on autopilot
  • Priority support
  • Monthly performance report
Common Questions

Questions solar installers ask me

Not sure if your website is getting you calls?

Download the free checklist — 7 things your trade website needs to show up on Google. Written by a tradesman, not a marketing agency.

Your next job is being searched for right now.

I'll build you a prototype of your solar installer website — no charge, no obligation. If you like it, we go from there. Fill in a short form and I'll have something for you within a few days.

No setup fee. No contract. Cancel anytime.