Lane Consultancy
Revenue Leaks

Services

I build the system so your customers stop slipping away.

Before the job, the right customers find and trust you. During the job, what was found gets written down properly. After the job, the review, the reminder, and the follow-up go out while the timing is still right. You should not have to chase any of it.

Find the Leaks in Your Business

Built on Thames Boilers — 100+ Google reviews, 4,000 monthly visitors. Same method scaled London plumbing operators past £25M.

No contractFree scorecard — no card neededAudit refunded if it does not pay for itselfBuilt on a working trade business

Service map

Everything is grouped around your jobs, not a menu of agency add-ons.

Each part has a clear job: help the right customer find you, capture the work properly, write down the advice, and follow up after the van leaves.

Get found and trusted

Before the Job

Help the right customers find you, trust you, and feel safe enough to pick up the phone.

  • Website design and build
  • Local SEO and service/location pages
  • Google Business Profile setup, cleanup, and posting
  • Google Ads, Bing Ads, Facebook Ads, and YouTube Ads
  • Blog content, SEO/AEO structure, and directory listings

Capture what matters

During the Job

Make sure the photos, notes, findings, and recommendations from each job are written down properly, not left in someone's head.

  • ServiceM8 setup and optimisation
  • Call handling and booking workflows
  • SMS/email confirmations and reminders
  • Job forms, photos, time tracking, and documentation
  • Quality control processes and checklists

Turn advice into action

Recommendation Follow-Up

When your engineer spots a real problem, write it down clearly and follow it up. The customer gets proper advice and you get the work.

  • On-job recommendation process
  • Paper and digital sign-off templates
  • Follow-up sequences
  • Review automation
  • Missed opportunity tracking

Follow up while it is still warm

After the Job

Reviews, reminders, referrals, and follow-up go out after the van leaves. You should not have to remember every customer yourself.

  • Email marketing setup
  • Service reminder systems
  • Postcard and direct mail automation
  • Refer-a-friend campaigns and loyalty offers
  • Monthly reporting
A hand-drawn owner bottleneck becoming a clear three-step business process.

The real work

Get the process out of the owner's head.

This is not about a prettier website or another ad campaign. It takes the calls, notes, recommendations, reviews, and reminders that live in your head and turns them into something your team can follow without you.

Framework

Everything maps back to the Egg Timer.

This keeps the work practical. If it does not help before the job, during the job, or after the job, it does not belong in the plan.

Get found and trusted

Before the job

Help the right customer find you, trust you, and feel safe enough to call.

  • SEO, helpful pages, directories, and Google Business Profile
  • Google and Bing Search Ads
  • Social proof, local posts, and local groups

Capture what matters

During the job

Use simple notes, photos, forms, and checks so the job does not live in someone's head.

  • Online booking and call handling
  • Job forms, photos, and notes
  • Written recommendations and customer sign-off

Follow up while it is still warm

After the job

Ask for reviews, follow up advice, send reminders, and bring good customers back.

  • Review requests
  • Follow-up on written recommendations
  • Service reminders and refer-a-friend campaigns

Packages

Where you start depends on what you already have.

Start with the free resources, or book the £199 + VAT audit call so I can see what is working and what is missing before you choose the right level of help.

Free

YouTube channel and free scorecard

Free

Trade business owners who want to learn the system themselves before spending anything.

Learn the Egg Timer Method, find where you are leaking money, and get tools you can use today without paying anyone.

  • YouTube training on websites, follow-up, reviews, and local marketing
  • Free downloads, checklists, and templates you can use straight away
  • A simple scorecard that shows you where your business is leaking money
  • Plain advice you can act on without a sales call

Audit call

£199 + VAT to start, then we agree what George does and what you do

Done With You

Owners who can roll their sleeves up but want George to find the problems, tell them what to fix, and do the technical bits they do not have time for.

The audit call tells you exactly what is broken and what to fix first. After that we agree what George handles and what you take on yourself.

  • Paid audit call covering your website, follow-up, reviews, tracking, and how your jobs get booked and followed up
  • A written list of what to fix first, and why
  • Follow-up calls where George tells you what to do, not what to consider
  • George builds the parts you agree on — pages, automations, templates, or ads — instead of just telling you how
  • Accountability so good ideas do not sit in a notes app for six months

Audit refunded if it does not pay for itself.

Custom

Built and run for you

Done For You

Busy owners who want the system built properly without managing every detail themselves.

George builds the system and runs it. You approve the work and get on with running your business.

  • Website, landing pages, service pages, and local SEO work
  • Google Business Profile, tracking, reviews, reminders, and follow-up systems
  • ServiceM8 setup, job forms, and a proper process for writing up and following through on what your engineers find on site
  • Ads, content, and reporting — managed and improved as results come in
  • Direct work by George, not a pile of instructions for you to interpret

Next step

Before you spend more money, let me look at what is already leaking.

The £199 + VAT audit call shows what is working, what is missing, and what needs fixing first. Book when you are ready.

Find the Leaks in Your Business
No contractFree scorecard — no card neededAudit refunded if it does not pay for itselfBuilt on a working trade business

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