Lane Consultancy

About George

I built the Egg Timer Method because trade owners are carrying too much.

I am George Lane. I still run Thames Boilers. Lane Consultancy came from seeing the same problem again and again: good tradespeople winning work, doing the job, then losing money because the next step was stuck in their head.

George Lane, founder of Lane Consultancy and Thames Boilers

Still grounded in the trade

I test the system in Thames Boilers first.

Why I started this

More leads do not help if everything after the first job is leaking.

Most owners think they need more work. Sometimes they do. But often the bigger problem is what happens after the call. Notes get missed. Advice gets said but never sent. Reviews are forgotten. Service reminders never go out. And you carry the lot.

I know the pressure

I have been in the trade since 1999. I know what it is like when the phone, diary, jobs, quotes, and follow-up all land on you.

I test it in my own business

Thames Boilers is where I test review requests, reminders, job notes, follow-up, and local marketing before I use them for clients.

It has to be simple

If a system is too hard to use on a busy day, it will fail. The Egg Timer Method is built to be plain, useful, and easy to follow.

The Egg Timer Method

Before the job, during the job, after the job.

That is how I look at a trade business. First, can people find and trust you? Next, is the job captured properly? Then, does the follow-up happen without you having to remember every detail?

  • Find the jobs, leads, reviews, reminders, and quotes that are slipping through.
  • Make your website and Google profile answer real customer questions.
  • Create a short recommendation process your team can use on site.
  • Follow up based on the real job, not a bland sales message.
Read how to implement the Egg Timer Method

Next step

Want to see where the pressure is building up?

Take the scorecard. It takes a few minutes and shows you which part of the Egg Timer is leaking. No call needed to get started.

No contractFree scorecard — no card neededAudit refunded if it does not pay for itselfBuilt on a working trade business

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