I'll build your website for free You only pay if you want it
I build custom websites for plumbers, electricians, HVAC contractors, cleaners, landscapers, and other local service businesses. See your full, working website first — no cost, no obligation. If you like it, you pay $497 + $29/month to go live. If not, walk away.
- Done for you — you never touch a thing
- Not a template — your business, your area, your services
- See your real site first, then decide
No obligation. No lock-in. See your website before you commit.
Built personally by George Lane
- Building websites since 2007
- Custom-built, not a template
- SEO included from day one
- No hidden fees. No lock-in.
Most trade websites lose more jobs than they win
I've been in the trade for 25 years. I know exactly what happens when a potential customer lands on a bad website.
It looks terrible on a phone
Over 70% of people searching for a tradesperson are on their phone. If your site is hard to read, slow to load, or the call button doesn't work — they're gone. They don't come back.
Google can't find you
Having a website isn't enough. If it's not built with SEO in mind, you're invisible to anyone who doesn't already know your name. That's the majority of your potential customers.
It doesn't look like a real business
A DIY site or an old template tells customers you haven't invested in your business. They're about to let a stranger into their home — they want someone who looks like they take their work seriously.
A website that actually brings in work
I'm not a marketing agency that's never picked up a wrench. I've been in the field since 1999. I know what customers want to see — and what makes them call.
I build your site before you pay a thing
You'll see a working version of your actual website — your name, your services, your area — before you decide. No vague promises. No mock-ups. A real site.
SEO is built in, not bolted on
Every site I build is optimized for local search from the start. Service pages, area pages, Google Business Profile setup — all included. The goal is phone calls, not just a pretty page.
You never have to touch it
I handle everything. Updates, maintenance, new content, technical issues. You run your business. I'll make sure your website is doing its job.
Clear pricing, no surprises
$497 upfront to build your site, then $29/month for hosting, maintenance, and support. No hidden costs. No confusing add-ons you didn't ask for.
Before and after — the difference a proper website makes
These are real businesses. Real tradespeople who were losing work to competitors with better sites. Here's what changed.
Thames Boilers
Kent, UK
An outdated site with no clear call-to-action, difficult to navigate on mobile, and invisible to Google for local searches.
A clean, fast site optimized for local search in Kent. Service pages, area coverage, and a prominent call button on every page.
EcoGreen Plumbing
Essex, UK
An older site that did little to show the quality of the business, build trust, or help people find them in local search.
A mobile-first site built to win plumbing searches across Essex with clearer services, stronger trust signals, and a cleaner user experience.
Greenhithe Plumbing
Greenhithe, Kent
A template site that looked identical to dozens of other plumbers. No local SEO, no reviews, no way to stand out.
A fully custom site with dedicated service pages, local area pages, and live Google reviews displayed front and center.
Three steps. You do almost nothing
Most people expect this to be complicated. It's not. Here's exactly what happens when you reach out.
I build your website
Fill in a short form telling me about your business and what you do. Within a few days, I'll have a working website ready for you to look at. Your name, your services, your area. No cost, no obligation.
You review it and we refine it
Take a look at the site. If you like it, we go live. If you want changes — layout, colors, wording — we make them until it's right. You only start paying when you're happy.
Your site goes live and starts working
Once you're happy, I publish your site, set up your Google Business Profile, and start the SEO work. From that point on, I handle everything. You just answer the phone.
Not sure if your website is getting you calls?
Download the free checklist — 7 things your trade website needs to show up on Google. Written by a tradesman, not a marketing agency.
Straightforward pricing with nothing hidden
One plan. Everything included. $497 to build your site, then $29/month for hosting, maintenance, and ongoing support.
Full Service
Everything you need to get found, look established, and win more jobs locally.
- Custom-built website (not a template)
- Mobile-first design
- Up to 150 local SEO pages (service + area matrix)
- On-page SEO on every page
- Google Business Profile setup or optimisation
- Instant lead alert notifications
- 4 GBP posts per month (first 12 months)
- Review automation — collect reviews on autopilot
- Live Google reviews on your site
- Monthly performance report
- Hosting, maintenance, and ongoing support
- Priority support
Need Google Ads management ($799/month) or email marketing ($79/month)? Both are available as add-ons.
See full pricing details“The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.”
I've built websites for plumbers, heating engineers, and service businesses across the UK and US. Take a look at the work.
I build websites for all trades and service businesses
Every industry has its own customers, its own search terms, and its own trust signals. I build pages that speak to your customers — not a generic site that could belong to anyone.
I started in the trade in 1999 as a heating engineer. I still run my own plumbing and heating business — Thames Boilers — so I know exactly what it's like to be doing the work, trying to find time to sort out a website that actually brings in jobs.
I taught myself web design because I couldn't find anyone who understood the trade. Every agency I spoke to wanted to charge a fortune and build something that looked like it was made for a bank, not a plumber. So I built my own. Then I started building them for other tradespeople.
I'm not a marketing agency with a team of account managers who've never been on a job site. It's just me. I answer my own emails, I build every website myself, and if something's not right, I fix it.
The questions I get asked most
Your next customer is searching right now Are they finding you?
I'll build your website — no charge, no obligation. If you like it, you pay the $497 and we go live. If you don't, you've lost nothing. Fill in a short form and I'll have something for you within a few days.
No obligation. No contract. Cancel anytime.