Lane Consultancy
Pricing

I build your website for free You only pay if you want it

One plan. $497 upfront, $29/month after that. I build your complete website first — no charge, no obligation. You only pay the $497 when you've seen the site and decided to go live.

Full Service

$497upfront
$29per month after that

Everything you need to get found, look established, and win more jobs locally.

  • Custom-built website (not a template)

    Designed and built from scratch around your business — not a template with your logo swapped in.

  • Mobile-first design

    Over 70% of trade searches happen on phones. Your site loads fast, looks sharp, and calls convert.

  • Up to 150 local SEO pages

    A full service-plus-area matrix: "HVAC repair in Austin", "plumber in Phoenix", and so on. 150 pages targeting the searches that matter.

  • On-page SEO on every page

    Title tags, meta descriptions, heading structure, schema markup — all done correctly from the start.

  • Google Business Profile setup or optimisation

    I'll set up or optimise your Google Business listing so you appear in map results for local searches.

  • Instant lead alert notifications

    The moment someone fills in your contact form, you get a text and email. No missed inquiries.

  • 4 GBP posts per month (first 12 months)

    Keeps your listing active and visible. Google rewards businesses that post regularly.

  • Review automation

    After each job, your customers automatically get a follow-up asking for a review. Builds your reputation on autopilot.

  • Live Google reviews on your site

    Your best reviews pulled in automatically from Google. Social proof that works without you lifting a finger.

  • Monthly performance report

    A plain-English summary of how your site is performing — rankings, traffic, leads. No jargon.

  • Hosting, maintenance, and ongoing support

    I handle the server, the security updates, the backups. You never need to think about the technical side.

  • Priority support

    Your emails go to the top of the queue. Urgent issues get same-day attention.

I build your website first — free, with no obligation. You only pay the $497 when you've seen the site and decided to go live. After that, it's $29/month.

Optional Add-ons

Go further when you're ready

Both add-ons are available on any plan. Add them at any point — there's no obligation to take either.

Google Ads Management

$799/month

I run your Google Ads campaign end to end — setup, ongoing optimisation, and monthly reporting. No agency markup, no wasted spend.

  • Full campaign setup — search, local, call-only ads
  • Keyword research specific to your trade and area
  • Ad copy written to drive phone calls
  • Negative keyword management to cut wasteful clicks
  • Bid optimisation reviewed weekly
  • Conversion tracking so you know what's working
  • Monthly report in plain English
  • Ad budget paid directly to Google — no markup from me

Ad spend is paid directly to Google by you. My fee covers management only.

Email Marketing

$79/month

Monthly emails to your customer list — keeping your name front of mind so when they need a tradesperson, they think of you first.

  • One email per month to your customer list
  • Written in your voice, not corporate boilerplate
  • Seasonal campaigns — furnace and HVAC maintenance reminders, summer AC checks, etc.
  • Designed to look good on any device
  • Open rate and click tracking included
  • List management — keeping your contacts clean and organised
  • Unsubscribe handling managed automatically

Works best with an existing customer list of 100+ contacts.

Pricing Questions

Every pricing question answered honestly

See your website before you spend a penny

I'll build your actual website — your name, your services, your area. No charge, no obligation. If you like it, we go from there.

No contract. Cancel anytime.

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