Lane Consultancy
Websites for Paving Contractors. Every site custom-built.

A Website That Actually Brings Paving Contractors More Customers

I build custom websites for paving contractors that show up in the right searches, build trust fast, and turn high-intent visitors into paying customers. Book a quick call and I'll build your full site — free. You only pay if you love it.

No credit card required. 15-minute call. No strings.

Cavallaro Signs website
Cavallaro Signs
Thames Boilers website
Thames Boilers
Superior Homes website
Superior Homes

Get started — it’s free

Book a Free Discovery Call

A quick 15-minute chat about your business, your area, and what you need. No sales pitch — just a straight conversation.

No commitment. No credit card. Just a conversation.

“First class site. I am extremely happy with the end result.”

Andy Smitham, Invicta Boilers

Most paving contractors are losing work online without knowing it

Your completed driveways aren't on display

A cracked, oil-stained tarmac driveway next to the same plot laid in pattern-imprinted concrete or resin-bound gravel — that image closes the sale before you've said a word. Without those photos online, you're asking customers to take your word for the quality of your work.

Resin and specialist surface searches miss you

'Resin driveway [area]', 'pattern imprinting near me', 'marshalls driveway [town]' — specific surface searches are where the most motivated customers come from. Without dedicated pages for each type, those searches go to whoever has them.

Suds regulations and drainage aren't explained

Planning requirements for permeable driveways, SUDS regulations, permitted development — customers who discover these requirements during their research often feel confused and go with the paving company that explains it clearly.

Free 3-Minute Checkup

How Visible Is YOUR Paving Contractor Business Online?

Answer 20 simple questions and get a score across 5 areas: your website, SEO, Google Business Profile, reviews, and lead capture. Takes 3 minutes. Results straight to your inbox.

Get My Free Score

Free. No card. No sales call.

What This Would Cost Any Paving Contractor

Hire a web agency

$3,000–$10,000+

You don't see it until they're done. Revisions cost extra.

DIY with Wix or Squarespace

$200–$500/year

You spend 40+ hours building it yourself. No SEO. Looks like a template because it is one.

My price

$497 + $29/mo

You see the full website before you pay. Custom-built. SEO included. Cancel anytime.

That's less than a dollar a day for a website that works for you around the clock.

Everything Included for Paving Contractors

Your custom website

  • Custom website built for your business — not a template
  • Mobile-first design that loads fast on any device
  • Up to 150 local SEO pages targeting your services and areas

Plus these bonuses — included free

Google Map Dominator$500 value

Google Business Profile setup or optimization

Most local customers find you through Maps, not search. This gets you showing up there.

12-Month Visibility Engine$576 value

4 Google Business Profile posts per month for 12 months (48 posts total)

Keeps your listing active and visible. Most competitors post nothing.

Reputation Autopilot$300 value

Automated review requests after each job + live Google reviews on your site

Reviews are the #1 trust signal for local businesses. This puts collection on autopilot.

Instant Lead Alerts$200 value

Text + email notification the second someone enquires

Fast response wins jobs. No more missed leads sitting in an inbox.

Monthly Scorecard$100/mo value

Plain-English monthly report — rankings, traffic, leads

You always know what's working. No jargon, no guesswork.

Total value in your first year

$2,776

Your investment: $497 + $29/month

The See-It-First Guarantee

I build your complete website before you pay a single dollar. You see every page, every detail, on a live link. If you're not happy — for any reason — you walk away. No charge. No invoice. No awkward conversation.

And if you do go ahead, there's still no lock-in. The $29/month is cancel-anytime. No minimum term. No penalty. No exit fee.

I take the risk so you don't have to.

Real websites I’ve built

Thames Boilers website

Thames Boilers

Cavallaro Signs website

Cavallaro Signs

Rainbow Music website

Rainbow Music

EcoGreen Plumbing website

EcoGreen Plumbing

Superior Homes website

Superior Homes

Proptrest website

Proptrest

Three Steps. You Never Touch a Thing

01

Book a Call

Pick a time that works for you. 15 minutes — I'll ask about your business, your area, and what you need.

02

I Build Your Website

I build your full website — designed for your business, optimized for your area, with your services and contact details. You get a link to the live site, usually within a few days. You see the real thing, not a sketch.

03

You Review It. We Go Live

You look at the website. If you're happy, the $497 payment activates and we take your site live — usually within 48 hours. If something needs changing, I fix it. If it's not for you, you walk away. No charge.

Limited Availability

I build every website myself. No outsourcing. No templates.

That means I take on 20 new clients per month — so every site gets my full attention. Once those spots are filled, the next opening is the following month.

Don't Take My Word For It

“The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.”
AS

Andy Smitham

Owner and Director, Invicta Boilers

Questions Paving Contractors Ask Before Getting Started

Yes. Resin driveways and block paving attract different customers — resin tends toward higher-budget, aesthetic-focused buyers; block paving covers a broader range. Separate pages with relevant photos and information for each surface convert both audiences well.

Yes. Pattern imprinted concrete, exposed aggregate, natural stone — each is a specific search category with its own audience. Dedicated pages for specialist surfaces target customers who've already decided on those products.

Yes. Customers who've researched driveway options often have questions about planning, drainage, and permitted development. A section explaining these requirements clearly positions you as a knowledgeable contractor and reduces the number of wasted quotes from customers who haven't understood the requirements.

Yes. Commercial car parks, business premises, industrial yards — if you do commercial paving, a section or separate page showcasing those projects attracts commercial clients who want a contractor with commercial experience.

Yes. Marshalls Approved Contractor, Brett Accredited, and equivalent manufacturer licensing are significant trust signals for block paving customers. They go prominently on relevant pages.

Your Website Is Free Until You Love It

15 minutes. No obligation. Let’s talk about what your website could do for your business.

No credit card needed. No commitment. 20 spots available this month.

Not ready to talk yet?Find out why competitors are getting more calls