Lane Consultancy
Websites for Basement Contractors. Every site custom-built.

A Website That Actually Brings Basement Contractors More Customers

I build custom websites for basement contractors that rank locally, look established, and turn visitors into booked jobs. Book a quick call and I'll build your full site — free. You only pay if you love it.

No credit card required. 15-minute call. No strings.

Cavallaro Signs website
Cavallaro Signs
Thames Boilers website
Thames Boilers
Superior Homes website
Superior Homes

Get started — it’s free

Book a Free Discovery Call

A quick 15-minute chat about your business, your area, and what you need. No sales pitch — just a straight conversation.

No commitment. No credit card. Just a conversation.

“First class site. I am extremely happy with the end result.”

Andy Smitham, Invicta Boilers

Most basement contractors are losing work online without knowing it

Homeowners can't find you when they start researching

Basement conversion is a long research process. Homeowners spend weeks looking at costs, structural requirements, and contractors before they contact anyone. If you're not visible during that research phase, you're not on the shortlist when they're ready to move.

Waterproofing inquiries go to specialist-looking sites

Customers dealing with a damp or flooded basement are looking for someone who clearly knows waterproofing — BS 8102 grade levels, cavity drain membrane systems, tanking slurry. Without specific technical content, you look like a general builder who also does basements.

Structural concerns put customers off calling

Basement work is structurally significant. Customers have anxiety about underpinning, structural surveys, and planning requirements. A website that addresses those concerns directly converts much more of its traffic than one that just lists services.

Free 3-Minute Checkup

How Visible Is YOUR Basement Contractor Business Online?

Answer 20 simple questions and get a score across 5 areas: your website, SEO, Google Business Profile, reviews, and lead capture. Takes 3 minutes. Results straight to your inbox.

Get My Free Score

Free. No card. No sales call.

What This Would Cost Any Basement Contractor

Hire a web agency

$3,000–$10,000+

You don't see it until they're done. Revisions cost extra.

DIY with Wix or Squarespace

$200–$500/year

You spend 40+ hours building it yourself. No SEO. Looks like a template because it is one.

My price

$497 + $29/mo

You see the full website before you pay. Custom-built. SEO included. Cancel anytime.

That's less than a dollar a day for a website that works for you around the clock.

Everything Included for Basement Contractors

Your custom website

  • Custom website built for your business — not a template
  • Mobile-first design that loads fast on any device
  • Up to 150 local SEO pages targeting your services and areas

Plus these bonuses — included free

Google Map Dominator$500 value

Google Business Profile setup or optimization

Most local customers find you through Maps, not search. This gets you showing up there.

12-Month Visibility Engine$576 value

4 Google Business Profile posts per month for 12 months (48 posts total)

Keeps your listing active and visible. Most competitors post nothing.

Reputation Autopilot$300 value

Automated review requests after each job + live Google reviews on your site

Reviews are the #1 trust signal for local businesses. This puts collection on autopilot.

Instant Lead Alerts$200 value

Text + email notification the second someone enquires

Fast response wins jobs. No more missed leads sitting in an inbox.

Monthly Scorecard$100/mo value

Plain-English monthly report — rankings, traffic, leads

You always know what's working. No jargon, no guesswork.

Total value in your first year

$2,776

Your investment: $497 + $29/month

The See-It-First Guarantee

I build your complete website before you pay a single dollar. You see every page, every detail, on a live link. If you're not happy — for any reason — you walk away. No charge. No invoice. No awkward conversation.

And if you do go ahead, there's still no lock-in. The $29/month is cancel-anytime. No minimum term. No penalty. No exit fee.

I take the risk so you don't have to.

Real websites I’ve built

Thames Boilers website

Thames Boilers

Cavallaro Signs website

Cavallaro Signs

Rainbow Music website

Rainbow Music

EcoGreen Plumbing website

EcoGreen Plumbing

Superior Homes website

Superior Homes

Proptrest website

Proptrest

Three Steps. You Never Touch a Thing

01

Book a Call

Pick a time that works for you. 15 minutes — I'll ask about your business, your area, and what you need.

02

I Build Your Website

I build your full website — designed for your business, optimized for your area, with your services and contact details. You get a link to the live site, usually within a few days. You see the real thing, not a sketch.

03

You Review It. We Go Live

You look at the website. If you're happy, the $497 payment activates and we take your site live — usually within 48 hours. If something needs changing, I fix it. If it's not for you, you walk away. No charge.

Limited Availability

I build every website myself. No outsourcing. No templates.

That means I take on 20 new clients per month — so every site gets my full attention. Once those spots are filled, the next opening is the following month.

Don't Take My Word For It

“The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.”
AS

Andy Smitham

Owner and Director, Invicta Boilers

Questions Basement Contractors Ask Before Getting Started

Yes. A page explaining BS 8102 grade levels, cavity drain systems, and tanking options positions you as a technical expert rather than a general contractor. Customers with a damp basement will search for this information — and find you.

Yes. Structural warranties, architect certificates, and CSSW surveyor involvement are important trust signals for basement projects. Making them visible removes late-stage hesitation.

Yes. New-build basement excavations and existing cellar conversions are distinct projects with different customers and different search terms. Separate pages for each means you capture both.

Yes. A section explaining what typically requires planning permission, what falls under permitted development, and how building regulations apply to basement projects is valuable for homeowners at the research stage — and it positions you as a knowledgeable contractor.

Local visibility and demonstrated experience. Area pages targeting the specific zip codes where basement conversions are most common — typically in older homes with unfinished basements — put you in front of the most relevant local searches.

Your Website Is Free Until You Love It

15 minutes. No obligation. Let’s talk about what your website could do for your business.

No credit card needed. No commitment. 20 spots available this month.

Not ready to talk yet?Find out why competitors are getting more calls