Lane Consultancy
Websites for Auto Repair Shops. Every site custom-built.

A Website That Actually Brings Auto Repair Shops More Customers

I build custom websites for auto repair shops that show up in the right searches, build trust fast, and turn high-intent visitors into paying customers. Book a quick call and I'll build your full site — free. You only pay if you love it.

No credit card required. 15-minute call. No strings.

Cavallaro Signs website
Cavallaro Signs
Thames Boilers website
Thames Boilers
Superior Homes website
Superior Homes

Get started — it’s free

Book a Free Discovery Call

A quick 15-minute chat about your business, your area, and what you need. No sales pitch — just a straight conversation.

No commitment. No credit card. Just a conversation.

“First class site. I am extremely happy with the end result.”

Andy Smitham, Invicta Boilers

Most auto repair shops are losing work online without knowing it

Local mechanic searches go to the nearest ranking result

When a car owner needs a mechanic, they search locally and call the first result that looks legitimate. If your shop isn't ranking for 'mechanic near me' and 'auto repair [area]', those customers go to a competitor — often one who's no better than you, just more visible.

ASE certifications aren't visible to customers

ASE-certified mechanics and repair shops are preferred by most car owners — but only if they know about it. Customers who care about quality look for certification. If yours isn't displayed prominently, you're not signalling the expertise that justifies your pricing.

Specific repair searches find your competitors

'Brake repair [area]', 'state inspection near me', 'engine diagnostic [town]' — specific service searches convert at much higher rates than generic 'car repair' searches. Without dedicated pages for each service, you're missing the most motivated customers.

Free 3-Minute Checkup

How Visible Is YOUR Auto Repair Shop Business Online?

Answer 20 simple questions and get a score across 5 areas: your website, SEO, Google Business Profile, reviews, and lead capture. Takes 3 minutes. Results straight to your inbox.

Get My Free Score

Free. No card. No sales call.

What This Would Cost Any Auto Repair Shop

Hire a web agency

$3,000–$10,000+

You don't see it until they're done. Revisions cost extra.

DIY with Wix or Squarespace

$200–$500/year

You spend 40+ hours building it yourself. No SEO. Looks like a template because it is one.

My price

$497 + $29/mo

You see the full website before you pay. Custom-built. SEO included. Cancel anytime.

That's less than a dollar a day for a website that works for you around the clock.

Everything Included for Auto Repair Shops

Your custom website

  • Custom website built for your business — not a template
  • Mobile-first design that loads fast on any device
  • Up to 150 local SEO pages targeting your services and areas

Plus these bonuses — included free

Google Map Dominator$500 value

Google Business Profile setup or optimization

Most local customers find you through Maps, not search. This gets you showing up there.

12-Month Visibility Engine$576 value

4 Google Business Profile posts per month for 12 months (48 posts total)

Keeps your listing active and visible. Most competitors post nothing.

Reputation Autopilot$300 value

Automated review requests after each job + live Google reviews on your site

Reviews are the #1 trust signal for local businesses. This puts collection on autopilot.

Instant Lead Alerts$200 value

Text + email notification the second someone enquires

Fast response wins jobs. No more missed leads sitting in an inbox.

Monthly Scorecard$100/mo value

Plain-English monthly report — rankings, traffic, leads

You always know what's working. No jargon, no guesswork.

Total value in your first year

$2,776

Your investment: $497 + $29/month

The See-It-First Guarantee

I build your complete website before you pay a single dollar. You see every page, every detail, on a live link. If you're not happy — for any reason — you walk away. No charge. No invoice. No awkward conversation.

And if you do go ahead, there's still no lock-in. The $29/month is cancel-anytime. No minimum term. No penalty. No exit fee.

I take the risk so you don't have to.

Real websites I’ve built

Thames Boilers website

Thames Boilers

Cavallaro Signs website

Cavallaro Signs

Rainbow Music website

Rainbow Music

EcoGreen Plumbing website

EcoGreen Plumbing

Superior Homes website

Superior Homes

Proptrest website

Proptrest

Three Steps. You Never Touch a Thing

01

Book a Call

Pick a time that works for you. 15 minutes — I'll ask about your business, your area, and what you need.

02

I Build Your Website

I build your full website — designed for your business, optimized for your area, with your services and contact details. You get a link to the live site, usually within a few days. You see the real thing, not a sketch.

03

You Review It. We Go Live

You look at the website. If you're happy, the $497 payment activates and we take your site live — usually within 48 hours. If something needs changing, I fix it. If it's not for you, you walk away. No charge.

Limited Availability

I build every website myself. No outsourcing. No templates.

That means I take on 20 new clients per month — so every site gets my full attention. Once those spots are filled, the next opening is the following month.

Don't Take My Word For It

“The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.”
AS

Andy Smitham

Owner and Director, Invicta Boilers

Questions Auto Repair Shops Ask Before Getting Started

Yes. Oil changes, brake work, tire service, suspension, diagnostics, engine repair, state inspection prep — each service gets its own page, written and optimized for local searches for that specific service.

Yes. ASE certification and any other mechanic qualifications or manufacturer training go prominently on your site. Customers who care about quality specifically look for certified shops.

If you specialize in specific makes — German vehicles, Japanese cars, American trucks — dedicated pages targeting those searches attract brand-loyal owners who want a specialist rather than a generalist.

Yes. A simple appointment booking form or link to a scheduling tool makes it easy for customers to book a service slot without calling. On the Growth plan, you get an instant notification the moment someone submits a booking.

Local reputation, honest assessments, and competitive pricing. Customers who've had bad experiences at dealerships — overcharging, unnecessary work — actively look for independent mechanics they can trust. Your website needs to communicate trustworthiness clearly and rank locally before the dealership's service center page.

Your Website Is Free Until You Love It

15 minutes. No obligation. Let’s talk about what your website could do for your business.

No credit card needed. No commitment. 20 spots available this month.

Not ready to talk yet?Find out why competitors are getting more calls