Lane Consultancy
PricingUnited Kingdom

UK pricing. GBP. No surprises.

Two plans for UK trades businesses. No setup fees. No contracts. I build your site before you commit — so you only start paying when you know exactly what you're getting.

Starter

£39/month

A proper website that works — without the big agency price tag.

  • Custom-built website

    Designed and built from scratch around your business — not a template with your logo swapped in.

  • Mobile-first design

    Over 70% of trade searches happen on phones. Your site loads fast, looks sharp, and calls convert.

  • 5 service pages

    Dedicated pages for each of your core services — boiler installation, bathroom fitting, whatever you do.

  • 5 local area pages

    Pages targeting the towns and postcodes you want to rank in. Each one written for local search.

  • On-page SEO on every page

    Title tags, meta descriptions, heading structure, schema markup — all done correctly from the start.

  • Google Business Profile setup

    I'll set up or optimise your Google Business listing so you appear in map results for local searches.

  • Live Google reviews on your site

    Your best reviews pulled in automatically from Google. Social proof that works without you lifting a finger.

  • Analytics dashboard

    A clean view of how many people visit, which pages they read, and where your leads are coming from.

  • Hosting & maintenance included

    I handle the server, the security updates, the backups. You never need to think about the technical side.

  • Email support

    Need a change? A new service added? Just email me. I'll sort it, usually same day.

Growth

£159/month

For tradespeople who want to own their local market.

  • Everything in Starter

    All the foundations — custom build, mobile design, SEO, hosting, support — included.

  • 150 local SEO pages

    A full service-plus-area matrix: "boiler installation in Gravesend", "plumber in Dartford", and so on. 150 pages targeting the searches that matter.

  • Instant lead alert notifications

    The moment someone fills in your contact form, you get a text and email. No missed enquiries.

  • 2 blog posts per month

    Genuinely useful articles written for your customers and optimised for search. Builds authority over time.

  • 4 Google Business Profile posts per month

    Keeps your listing active and visible. Google rewards businesses that post regularly.

  • Review automation

    After each job, your customers automatically get a follow-up asking for a review. Builds your reputation on autopilot.

  • Priority support

    Your emails go to the top of the queue. Urgent issues get same-day attention.

  • Monthly performance report

    A plain-English summary of how your site is performing — rankings, traffic, leads. No jargon.

No setup fee. No minimum term. All prices exclude VAT. I build your site before you pay a thing — you only start the subscription when you're happy.

Optional Add-ons

Go further when you're ready

Both add-ons are available on any plan, with no minimum commitment. Add them at any point — there's no obligation to take either.

Google Ads Management

£649/month

I run your Google Ads campaign end to end — setup, ongoing optimisation, and monthly reporting. No agency markup, no wasted spend.

  • Full campaign setup — search, local, call-only ads
  • Keyword research specific to your trade and area
  • Ad copy written to drive phone calls
  • Negative keyword management to cut wasteful clicks
  • Bid optimisation reviewed weekly
  • Conversion tracking so you know what's working
  • Monthly report in plain English
  • Ad spend paid directly to Google — no markup from me

Ad spend is paid directly to Google by you. My fee covers management only.

Email Marketing

£59/month

Monthly emails to your customer list — keeping your name front of mind so when they need a tradesperson, they think of you first.

  • One email per month to your customer list
  • Written in your voice, not corporate boilerplate
  • Seasonal campaigns — boiler service reminders, summer checks, etc.
  • Designed to look good on any device
  • Open rate and click tracking included
  • List management — keeping your contacts clean and organised
  • Unsubscribe handling managed automatically

Works best with an existing customer list of 100+ contacts.

UK Pricing Questions

UK pricing questions — answered honestly

See your website before you spend a penny.

I'll build you a working prototype of your actual website — your name, your services, your area. No charge, no obligation. If you like it, we go from there.

No setup fee. No contract. Cancel anytime.