Lane Consultancy
Free Checklist

Most trade websites don't show up on Google. Yours might be one of them.

I've been in the trade since 1999. I also build websites. This checklist covers the 7 things your site needs to get found locally and get the phone ringing — most tradespeople are missing at least 3 of them.

George Lane

Written by a heating engineer who also builds websites — not an agency trying to sell you something.

What's inside

  • The one page Google needs to see before it ranks you for local searches
  • Why your business name in the footer isn't enough — and what to put there instead
  • The exact words customers type before they call (and whether your site uses them)
  • A free tool that shows you how Google actually sees your site right now

No spam. Just the checklist and a few follow-up tips.