Lane Consultancy
Websites for UK Local & Service Businesses
UK-Based

A Professional Website That Brings You Customers

I build custom websites for UK local and service businesses — designed to get you found on Google and turn visitors into enquiries. You see your finished website before you pay a penny. Don't like it? Walk away. No charge.

£397 one-off build + £24/month after that. All prices excl. VAT. Cancel anytime.

No credit card. No commitment. 15-minute call.

Cavallaro Signs website
Cavallaro Signs
Thames Boilers website
Thames Boilers
Superior Homes website
Superior Homes

Not ready to talk yet?

Find Out Where You're Losing Customers Right Now

Answer 20 plain-English questions about your online presence. Takes 3 minutes. You'll get a score across 5 areas — website, Google, reviews, SEO, and lead capture — and a clear picture of what's costing you customers.

Find Out in 3 Minutes — Free

Free. No card. Results straight to your inbox.

Most Local Businesses Have the Same Three Problems Online

None of them are your fault. But all of them are costing you customers every single week.

The Problem

Your website looks terrible on a phone

Over 70% of people searching for a local business do it on their phone. If your site is slow, cluttered, or hard to read on a small screen, they've already called someone else before the page has finished loading.

The Fix

Every site I build is mobile-first from the ground up — fast, clean, and easy to call from.

The Problem

You're invisible on Google

When someone types "boiler service in [your town]" or "dog groomer near me" or "accountant in [your area]" into Google, the businesses that show up aren't always the best ones. They're the ones with the right pages in the right places. Right now, that probably isn't you.

The Fix

I build up to 150 local SEO pages targeting your services and every area you cover. The goal is to show up wherever your customers are searching.

The Problem

Your credentials aren't working for you

Whether it's Gas Safe registration, NICEIC approval, professional qualifications, trade body memberships, or insurance accreditations — you've earned those credentials. That took time and money. But if customers can't find that information quickly — or don't see it at all — it's doing nothing to build trust.

The Fix

Your qualifications, accreditations, and trust signals are front and centre on your site, right where customers are making up their minds.

What This Would Cost You Anywhere Else

Hire a web agency

£2,500–£8,000+

You don't see it until they're done. Revisions cost extra. Most agencies have never worked with a local business like yours.

DIY with Wix or Squarespace

£150–£400/year

You spend 40+ hours building it yourself, it looks like a template because it is one, and there's no real local SEO to speak of.

My price

£397 + £24/mo +VAT

You see the full website before you pay. Custom-built. Local SEO included. Cancel anytime.

That's less than 80p a day for a website that's out there finding customers while you run your business.

Everything That's Included for £397 + £24/mo (+VAT)

Your custom website

  • Custom website built around your business — not a template
  • Mobile-first design that loads fast on any device
  • Up to 150 local SEO pages targeting your services and areas

Plus these bonuses — included free

Google Map Dominator£400 value

Google Business Profile setup or full optimisation

Most local customers find businesses through Google Maps, not the main search results. This gets your listing right — photos, categories, services, the lot.

12-Month Visibility Engine£460 value

4 Google Business Profile posts per month for 12 months (48 posts total)

Keeps your listing active and signals to Google you're a real, operating business. Most of your competitors post nothing.

Reputation Autopilot£240 value

Automated review requests after each job + live Google reviews on your site

Reviews are the first thing customers look at. This puts collection on autopilot so you're building your reputation without thinking about it.

Instant Lead Alerts£160 value

Text + email notification the second someone enquires through your site

Speed wins customers. If you respond in five minutes and your competitor responds tomorrow, you'll win the business every time.

Monthly Scorecard£80/mo value

Plain-English monthly report — rankings, traffic, enquiries

You'll always know what's working. No jargon, no agency waffle — just straight numbers on where you stand.

Total value in your first year

£2,620

Your investment: £397 + £24/month (+VAT)

The See-It-First Guarantee

I build your complete website before you pay a single pound. You see every page, every detail, on a live link. If it's not right — for any reason — you walk away. No charge. No invoice. No awkward conversation.

And if you do go ahead, there's still no lock-in. The £24/month (+VAT) is cancel-anytime. No minimum term. No penalty. No exit fee. I'll even hand over your files if you ever want to move on.

I take the risk. You make a decision when you can see exactly what you're getting.

Real websites I’ve built

Thames Boilers website

Thames Boilers

Cavallaro Signs website

Cavallaro Signs

Rainbow Music website

Rainbow Music

EcoGreen Plumbing website

EcoGreen Plumbing

Superior Homes website

Superior Homes

Proptrest website

Proptrest

Three Steps. You Never Touch a Thing

01

Book a Call

Pick a time that suits you. 15 minutes — I'll ask about your business, your area, the services you offer, and any qualifications or accreditations you want customers to know about.

02

I Build Your Website

I build your full website — designed for your business, optimised for your area, with your services and contact details. You'll get a link to the live site, usually within a few days. You see the real thing, not a mockup.

03

You Review It

Look at the website. If you're happy, the £397 (+VAT) payment activates and I take your site live — usually within 48 hours. If something needs tweaking, I'll fix it. If it's not for you, walk away. No charge.

George Lane, founder of Lane Consultancy

Who Builds Your Website

I Started as a Heating Engineer. Now I Build Websites for Local Businesses.

I've been in the trade since 1999 — Gas Safe registered, 25 years working on people's boilers and heating systems across Kent. I know what it's like to be brilliant at the actual job and invisible online.

About ten years ago I got frustrated. Customers were going to competitors I knew weren't doing the same quality of work, just because those businesses showed up on Google and I didn't. So I learned how it all worked — websites, local SEO, Google Business Profiles, the lot.

Now I build online presences for UK local and service businesses. Tradespeople, cleaners, landscapers, salons, accountants — anyone who serves customers in their local area. Whatever your industry, your credentials and reputation should be the first thing customers see when they land on your site.

I started as a tradesman, not a marketer. That means I build sites that make sense for how your business actually works — not what looks good in a designer's portfolio. If you do a real job for real customers in your local area, I can help you get found.

Gas Safe registered. 25+ years in the trade. Builds websites for 30+ industries. Based in Kent.
Limited Availability

I build every website myself. No outsourcing. No overseas developers. No templates.

That means I take on 20 new clients per month — so every site gets my full attention. Once those spots are gone, the next opening is the following month.

What Other Business Owners Say

The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.

Andy Smitham

Owner and Director, Invicta Boilers

Didn't think a website would make much difference — I get most work through word of mouth. Within six weeks of going live I was getting calls from people who'd found me on Google. I'd never shown up before.

Dave Nichols

Gas Safe Engineer, Kent

George built mine and my brother's site. Both of us were sceptical, but honestly the results have been brilliant. My Google reviews are going up automatically and I'm getting enquiries I would never have got before.

Paul Hartley

NICEIC Electrician, Essex

Questions People Ask Before Booking a Call

There's no catch. I build first because it removes the risk that stops most people from getting started. You see the whole website before any money changes hands. If I do good work, you'll pay. If I don't, you won't. That's a system I can live with — and it keeps me honest.

You walk away. No charge, no invoice, no awkward phone call. If something isn't right, tell me and I'll fix it. If it's still not right after that, you owe me nothing and we go our separate ways.

Usually within a few days of our call. I'll confirm I have everything I need and then I get on with it. You won't be waiting weeks.

Everything your site needs to stay live and working. Hosting, security updates, ongoing support, and any small changes you need. One price, everything included. Cancel anytime.

Most likely, yes — I work across 30+ industries, from tradespeople and cleaners to accountants, salons, and landscapers. If you're a tradesperson, I'm Gas Safe registered myself and know exactly what Gas Safe, OFTEC, NICEIC, NAPIT, and Part P mean to customers. Whatever your field, your credentials and qualifications will be clearly displayed on your site, not buried in the footer.

Absolutely. Most of my clients are based in towns and counties across the UK — Kent, Essex, Surrey, the Midlands, the North. Local SEO is actually more valuable outside London because there's less competition and it's easier to rank. I build pages for every area you cover.

No — all prices shown are exclusive of VAT. VAT at the current rate (20%) will be added. So the upfront build is £397 +VAT (£476.40 total) and the monthly fee is £24 +VAT (£28.80 total). If your business is VAT-registered, you can reclaim it.

Yes. The website is yours. If you ever cancel the monthly plan, I'll hand over all the files. You're never locked in.

Your Website Is Free Until You Love It

Book a 15-minute call. I'll build your site. You see it before you spend a pound. If it's right, great. If it's not, walk away — no charge, no fuss.

No credit card. No commitment. 20 spots available this month.