Lane Consultancy

Proof

I test everything in my own heating business first.

I still run Thames Boilers. Every website, review request, reminder, and follow-up system gets tested there before I bring it to clients. If it does not work for my own customers, I do not sell it.

Built on Thames Boilers — 100+ Google reviews, 4,000 monthly visitors. Same method scaled London plumbing operators past £25M.

No contractFree scorecard — no card neededAudit refunded if it does not pay for itselfBuilt on a working trade business

How I prove it

Real work, not made-up numbers.

I would rather show you what I have built and let you judge for yourself. My own business, real client websites, and honest feedback from other trade owners.

Built on a working trade business — 100+ reviews, 4k visits a month.

Thames Boilers is where I test everything before bringing it to clients. The review system, reminders, follow-up, and the website itself — it all runs there every day on real customers.

Same method scaled London plumbing operators past £25M.

I did not build those businesses. But the playbook — capture the job properly, write down recommendations, follow up while it is still warm — is the same one I am installing for owner-operators.

Built by someone who still does the work.

In the trade since 1999. I know the callbacks, the busy diaries, the van time, and the admin that follows every job. The method comes from that, not a textbook.

What owners say

Feedback from trade business owners I have worked with.

I will let them tell you in their own words.

The site is detailed, comprehensive and user friendly. Honestly, I can't fault it — it is a first class site and I am extremely happy with the end result. I will have no issue recommending your website building services to other plumbers.

Andy Smitham

Owner and Director, Invicta Boilers

George made the whole website build simple, clear, and stress-free. He guided me through each stage, kept to timings, and adapted quickly whenever changes were needed. I've recommended him before and will happily keep recommending him.

Martin Owen

PropTrest, South Gloucestershire

Before and after

What the websites looked like before and after.

A better website helps the right customers find you and trust you enough to call. These are real trade business sites I rebuilt.

Older Thames Boilers website screenshot
Rebuilt Thames Boilers website screenshot
EcoGreen heating website rebuild

Thames Boilers

Where I test everything before it reaches you.

I still take real calls, deal with real customers, and run real jobs through Thames Boilers. That is where I work out what actually helps a trade business grow and what is just noise.

Next step

Want to see where your business is losing money?

Take the scorecard. Everything on this page was tested in a real trade business. The scorecard shows which part of yours needs the same attention.

No contractFree scorecard — no card neededAudit refunded if it does not pay for itselfBuilt on a working trade business

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