Stop Drowning in Admin.
Start Running Your Business.

I help plumbers, electricians, and heating engineers automate the boring stuff so they can focus on earning.

90+ Google Reviews Generated

£80k Monthly Revenue Added

20+ Years in the Trade

Book a Free Strategy Call See How It Works

George Lane - Automation Expert for Trades Businesses

The Problem

You're Great at the Work.
The Admin is Killing You.

Sound familiar? These are the three things I hear from every tradesman I talk to.

Chasing Invoices at 9pm

You finish a job, send an invoice... then spend your evenings wondering why nobody's paid. The follow-up takes longer than the work itself.

Forgetting to Follow Up

That quote you sent last week? Lost. The customer who wanted a callback? Forgot. Every missed follow-up is money walking out the door.

Competitors with More Reviews

You do better work, but they've got 200 Google reviews and you've got 12. Customers choose them because they look more established.

What I Do

Systems That Run While You Work

I build automations that handle the admin so you don't have to think about it.

ServiceM8 Setup & Automation

Most tradesmen use 10% of ServiceM8's features. I'll set it up to actually run your business.

Custom forms for quotes, services & compliance
Automated review requests after every job
Service reminder workflows

Business Automation

Connect your tools together so data flows automatically. No more copy-pasting between apps.

Automatic invoice reminders
Quote follow-up sequences
Service reminder postcards

Websites for Tradesmen

Fast, modern websites that rank on Google and make it easy for customers to book.

Mobile-first design
Local SEO built-in
Online booking integration

Local SEO & Google Ads

Get found by customers searching for your services in your area.

Google Business Profile optimisation
Local landing pages
Targeted ad campaigns

Real Results

Numbers Don't Lie

Here's what happens when you stop doing everything manually.

Thames Boilers (My Business)

Automated Service Reminders

£1,805 from £11.40 spend

47 postcards sent automatically to customers due for boiler service. 19 booked. No phone calls, no chasing. The system just runs.

Thames Boilers (My Business)

Review Generation System

90+ Five-Star Reviews

Automated SMS goes out 2 hours after every job. Customer clicks the link, leaves a review. I don't lift a finger.

Driver Training Agency

Ads + Landing Pages + Automation

£40k → £120k/month

Rebuilt their entire lead pipeline. Google Ads driving traffic to landing pages with automated follow-up. 3x revenue in 3 months.

Heating/HVAC Business

Service Reminder Campaign

46 Bookings in 4 Days

One automated email and SMS campaign to customers who hadn't been contacted in 11 months. £3,267 windfall from a single automation.

20+ Years in the Trade

I'm a Heating Engineer Who Got Fed Up With Admin

In 2003, I started my plumbing and heating business. By 2007, I'd built it to 4x the turnover using digital marketing when most tradesmen were still in the Yellow Pages.

But I was drowning in paperwork. Chasing invoices. Forgetting follow-ups. Spending evenings on admin instead of with my family.

So I built systems to fix it. Automated review requests. Service reminders. Invoice chasing. All running in the background while I focused on the actual work.

Now I help other tradesmen do the same. I'm not some marketing agency who learned this from a textbook. I've tested everything on my own business - Thames Boilers - which I still run today.

Let's Talk About Your Business

Stop Drowning in Admin.Start Running Your Business.

You're Great at the Work.The Admin is Killing You.